The best of Swedish candy for 40+ Years

Sour-forward, cleaner ingredients, no junk. Now stocking shelves and snack drawers alike.

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Shop the crowd favorites

Some are fizzy, some are sour. These are the bags that disappear fastest at Swedish kitchen tables and American snack drawers alike.

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Confectionery authority, born and raised in Sweden

Confectionery authority,born and raisedin Sweden

For over forty years, we've been sourcing, building, and scaling the best of Swedish candy. Now we're bringing our portfolio of distinctive brands to American retail.

Become a partner

You should know what's in your candy

  • No GMOs,
    no artificial junk.
    Just pure yummy,
    gummy goodness

  • No high fructose
    corn syrup. Ever.

  • Naturally Sweet.
    Nothing to Hide.

  • Naturally colored.
    No artificial anything.

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Sweden takes candy very seriously

Cleaner ingredients. Bolder textures. A weekly ritual called
Lördagsgodis that turns pick-and-mix into a household habit.

For four decades, we've been translating that into programs
American retailers can build a category around.

Cleaner ingredients. Bolder textures. A weekly ritual called Lördagsgodis that turns pick-and-mix into a household habit. For four decades, we've been translating that into programs American retailers can build a category around.

Read our story

A program for every shelf

A program forevery shelf

From branded bags built to move at retail to loose candy designed for the pick-and-mix bin, we support both ends of the candy aisle (and the assortments in between). Hundreds of wholesale partners. Ten-plus-year relationships. A program built to scale alongside yours.

Become a wholesaler

Born and Raised in Sweden, powered by the sun

Born and raised in Sweden,powered bythe sun

Our Malmö headquarters has run on solar since 2015. The solar cells on our warehouse
and offices power the day-to-day of how Swedish candy gets sourced, packed, and shipped.

Solar isn't the whole story. It's one part of how we think about candy at every stage:
ingredients without unnecessary additives, packaging materials that pull their weight,
and logistics built for the long term.

Our Malmö headquarters has run on
solar since 2015. The solar cells on our warehouse and offices power the
day-to-day of how Swedish candy
gets sourced, packed, and shipped.

Solar isn't the whole story. It's one part of how we think about candy at every stage:
ingredients without unnecessary additives, packaging materials that pull their weight, and logistics built for the long term.

Word of mouth, full of candy

Word of mouth,
full of candy

  • "Give it a 10/10, would
    Lördagsgodis again."

  • "Genuinely the best candy I've ever shipped to my house. The Sour Apple Skulls are basically a teleporter back to a corner shop in Södermalm.

    If you've been there you know."

  • “Tried these at
    a friend's dinner party and ordered seven bags the
    next morning.”

  • "The texture is the thing. Foam, chew, sour all happening at once. I might be more obsessed than my kids are.

    Will be working through the rest of the lineup."